Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
Wall Display in ElectroWorld

New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation of walls for photo cameras.
The new concept of the display system has traditionally come to existence in the framework of DAGO CIS (Complex in-store solution) system in quest to find optimal efficiency of in-store cameras communication. The main goal for us has been getting customer´s attention, making him to be interested in interaction with displayed products and motivate him to buy them. Role of the new concept of displaying the cameras is at the same time targeted at supporting impression of premium and quality goods of particular brands; the concept can assure easy access and manipulation with real products and in this way, it invites customers to try the products, which raises likelihood of their purchase.
The main attributes of the CIS approach in the project:
- Invitation of customers to the photo section has been the main goal of the realization, as well as desire for customer to stay in the section as long as possible, so he would become motivated to interact with the displayed products and consequently purchase some.
- Making the section best organized according to shopper’s preferences has been another goal.
- The whole place gives impression of the state of premium and quality and by this way it supports image of the displayed products.
- The structure of the application has been based on shape diversity, which attracts shoppers against the background of fairly regular shapes found ordinarily in a store.
- The application is visually dominant and contrasting in the environment, where it has been installed, which again boosts ability to distract and attract.
- Logos have been communicated boldly and noticeably from all directions, so the customer could combine particular brand with information and latent needs that had been already internalized.
- Light effects promote distraction so that customers can´t resist the lure of the goods, and at the same time they encourage both visual and practical attractiveness of the space.
- The space is the most accessible one, open to customers, it does not create any barriers between customer and products.
- At the same time, there are products, placed in the main roll of the whole shopping space, which are the most accessible and noticeable, what stimulates interaction with them.
- The products have been laid out in neatly organized, transparent blocks, what again helps to develop customers´ attraction and their will to try the products.
- The products are real and functioning and are placed in the right height well suited for the most convenient manipulation from customer´s side.
As opposed to previous photo walls, where the cameras were displayed according to particular brands exclusively, now each of the walls has been separated into sections according to camera types (compact, mirror, system, etc.).
Mr. René Vlasák, representing Electro World s.r.o. company, has been coordinator of the whole project; he has enabled to install the new concept and test it in the oldest ElectroWorld shop in Prague-Čestlice. Both project owner and producer are convinced that attributes the new photo walls have been based on, will raise the selling rate of the displayed products, as well as contribute to customers´ satisfaction thanks to better arrangement and orientation among displayed products and brands. Team DAGO