Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
NEW EDGE: We present ourselves to the world of a new reality at a new level

What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
To make a big difference in a functional society at a time of pandemic storm that shook both society and the market, you must have a vision. You have to have courage. You have to focus on the opportunities and then start to make your way like a carnivorous fish up the river. You must not be discouraged by the scepticism and frustration of the others, or by partial failures, and you must move on. Somehow, a little abstractly, we could describe what was behind the DAGO transformation that has taken place over the last two years.
Impact of the coronavirus on retail industry
The pandemic hit the whole business and marketing industry hard, companies stopped investing heavily in below-the-line advertising, although people (after the initial shock subsided) did not stop shopping. And those who didn´t twiddle their thumbs could make full use of time and space to make their brands visible.
Most in-store campaigns are being created extremely fast today with a short-time character and that’s why the production of POS materials is being realised from cardboard (even more than in previous years), which is developing creatively, its service life is longer, with higher-quality printing and technologically enables (often in combination with other materials and original accessories) modern and excellent realizations in terms of aesthetics and functionality.
Crises create opportunity
We took the crisis in society and business as an opportunity to review the internal functioning of processes and human potential. And the changes were definitely not just “cosmetic.” We built a completely new production department, and equipped it with new IT tools to manage production more efficiently. This resulted in a smoother operation of the sales team as well as better targeted work by technologists. We have improved the project management system. Calculations are much faster now and putting orders into manufacturing and production has become more efficient.
We hired new employees for all departments and several people within the company moved to other positions that “fit” them better. We focus even more on creativity; we do not want to offer clients the opportunity to just catch up with their competition, but through their display to support the uniqueness and individuality of the brand or campaign. Last but not least, we have invested heavily in the production itself, especially in the purchase of state-of-the-art printing machines and cutting plotters. Our production is not only super fast and high quality, but above all ecological and sustainable; for example – we supply cardboard with an FSC certificate.
NEW EDGE POS KOMUNIKACE
All this is behind the idea of ”NEW EDGE POS COMMUNICATION”. New environments, needs and approaches in the post pandemic reality as well as changes of ourselves, the main dominants of which are top level creativity, speed, efficiency and reliability of our production and all-in one full service. These changes have prepared us for new challenges in the sales areas of stores and in the development of POS materials for our clients. In order to be able to meet this even in the next demanding years, we will still work on precision with a sense of detail and functioning like the famous wheels in a watch movement. We want to be the best partner that will support and enrich the client in the world of retail, at any time.
Your DAGO team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY