For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product. He entices them to go on a trip to the Caribbean seas, to the world of legends about mythical monsters encountered by brave sailors. Six-year-old rum from the producer Don José offers a tropical aroma and taste notes of vanilla and honey. Attributes that tell the story of the brand were imprinted in the realization, especially the main character of the turtle in the form of an experienced captain, and other elements typical for sea vessels, such as rudder, ropes, deck boards and there are also mysterious sea animals. All of this can be found, for example, in pallet displays in Globus chains or the branding of end caps in Makro stores. The set of POS means is also complemented by classic displays and so-called bottleneck holders. The elegant and compact design will undoubtedly not only attract shoppers but also convince them to buy a drink that will give them great experiences while discovering the unexplored.
Your DAGO team