We are a full service POP communication agency, with our own manufacturing line, established in 1993. We actively cooperate with approximately one hundred companies, from FMCG, electronics retail, pharmacy, financial services and other fields. Our projects are an implementation of theoretical and practical shopper-centric knowledge and concepts, aimed at reaching maximum results and efficiency. Our key values are expediency and trust, knowledge and creativity.
Established in the year
Awards from international competitions
Number of finished projects per year
Long-term customer base
Design proposals elaborated within one year
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
PALLETES AND ENDCAP DISPLAYS
Since 2004, we regularly participate in specialized competitions, such as the POPAI CE Awards, POPAI EURO Awards, Shop! Global Awards and many others. Every year we receive several awards in different categories.
Absolute winner; Creativity award; Award for best material and technical innovation; Winner of the category Alcohol & Tobacco at POPAI Central Europe Awards 2017; 2017 POPAI Day visitors award and finally the Silver Award at the 2018 POPAI Euro Awards in Paris, in the Beverage - Mass Market category.
Absolute winner; Creativity award; Award for best material and technical innovation; Winner of the category Equipment For Sales Promotion Services at the 2015 POPAI Central Europe Awards; Bronze award at the 2016 EURO POPAI Awards in Paris in the Event category.
Category winner: Household Goods, Household Accessories, Hobby at the 2015 POPAI Central Europe Awards; Golden award in the Food category at the 2016 EURO POPAI Awards in Paris.
Absolute winner; Award for best material and technical innovation; Creativity award; Winner of the Food category at the 2014 POPAI Central Europe Awards; Golden award at the 2015 EURO POPAI Awards in Paris in the Event category; Golden award in the Food, Grocery, & Convenience category at the 2016 Global POPAI Awards in Las Vegas.