From mid-September, shoppers can meet the new POS displays we have prepared for them in
cooperation with the Kofola company at the sales areas of the Albert and Globus chains.
Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the combined shop-in-shop for mineral waters. The promotional display not only encourages the purchase of well-known and traditional brands, but also communicates a consumer competition in which consumers
have the chance to win a valuable visit realized through Amazing Places, or they will certainly be pleased with a voucher for shopping in Globus hypermarkets.
We will certainly make children happy at selected Albert hypermarkets. Thanks to the beautiful assignment for the implementation of shop-in-shops for the Jupík brand, which we received from Kofola, we had the opportunity to unleash creativity and create a very playful and engaging display.
In addition, it is interactive, so children are definitely not meant to just watch but are invited to explore the entire display. Do you want to climb through the colourful tunnel from one side to the other? Or take a picture as an “apple” bear? Other fruit characters that children know from the packaging of their favourite drink also have their place here.
In addition, this POS display is also connected to a consumer competition and the main prize is really luxurious, namely a trip to Disneyland in Paris for the whole family. So the fun doesn´t end at the store for the lucky one and continues afterwards in Paris, where the winner will be perfectly taken care of throughout the weekend. We believe that the whole family will enjoy such a trip!
Your DAGO team