CAFÉS INSTEAD OF BANKS: EVALUATION FOR MARKETING & MEDIA

The fact that consumers and their preferences are changing is also evident in the design of bank branches.

LET´S NOT UNDERESTIMATE THE MILLENNIALS OR WHERE TO LOOK FOR EMPLOYEES?

Under the pressure of pandemic changes, our industry is now in Renaissance era.

DEER HEAD MODEL OR 3D PRINTING AS A NEW ELEMENT OF POS MATERIAL

In August, customers in Ahold stores could see an innovative display by DAGO using a new element of POS materials – 3D printing. Thus, we have created an original shop-in-shop, which at first glance captures the unique philosophy of the Jägermeister brand.

DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA

Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.

SUSTAINABILITY COMES TO THE FORE IN RETAIL – CLIENTS DEAL WITH MATERIALS AND POS DESIGN

Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.

3 ROLES OF PERMANENT STORES AFTER COVID

The ability to look authentic is a unique feature of permanent stores. This mechanism allows the brand to strengthen its credibility, to convince of the quality of its values it presents.

A HIGH-QUALITY DISPLAY CAN CHANGE ATTITUDES

The in-store Red Bull campaign by Dago brought the viral video mission to the shopping cart and increased sales by 20 percent.

Sustainability comes to fore in retail – clients deak with materials and POS design

Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.

THE MARKET UNDER PRESSURE FROM LACK OF RAW MATERIALS AND RISING PRICES

The fight between materials for the creation of in-store communication has hardened considerably this year.

HOW TO EXCEL? BY COMBINING MATERIALS AND TECHNOLOGIES

EVALUATION OF PHARMACIES FOR MARKETING & MEDIA

Preserve and respect tradition and color, or embark on bolder combinations with the risk of confusing the customer?

The year 2021 will be completely different for POS

We are devoted to one coffee. Until we are tempted to taste another one.

Amazing taste and smell, relaxation, “energization”, a moment of rest, or just a subconscious routine. Each of us who drink coffee and who buy it sees a different “companion” in it. Those days when people only chose between coffee beans and instant coffee are gone forever.

Sell olive oils by means of ecology and nature

“A diet based on a large amount of olive oil is beneficial to the human body.” It has been several years since this sentence spread throughout the world and olive oil experienced its boom. In stores, there was only one problem to solve – whether the oil is virgin, cold-pressed, or 100% natural.

Shelves as the most effective POP medium and a category management tool

We all know shelving systems. We can see them in every retail store for many years. It serves mainly as a carrier of products. The more shelves, the better. Each one has a different color, size, and overall dimensions. Some were purchased directly by the retailer and some were supplied free of charge by the supplier of the goods. During the business history of each store, a mixture of shelving systems has emerged, among which there is a slight mess.

Movement, light, and sound will play an important role

The development of POP is very closely linked to the packaging materials market. Any product packaging is the basic key to the creation of POSM, from which the final graphic design, the selection of materials for the production part, and the subsequent implementation at the point of sale are derived.

Case study: How to handle the chaotic management of POS realizations?

Many entities are involved in the production and installation of POS materials. It involves many people on the part of a manufacturer, client, and seller. The larger the project, the more likely it is that the realization will not go smoothly. So how can we ensure that the management of each project is more efficient and transparent?

Retail after Coronavirus? More online activities and strong Christmas

Precautions to prevent further spread of coronavirus are slowly being released. Life seems to be returning to normal. But it is already clear that the economic consequences of the crisis we have experienced in recent weeks will be long-lasting and will affect most sectors. How will Covid-19 affect the future of the retail environment?