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Supplier or strategic partner – who will bring a greater value within P.O.P.?

Supplier or strategic partner – who will bring a greater value within P.O.P.?

The Czech Republic and Slovak Republic are incredible in the In-store marketing segment. We produce an enormous amount of carriers, we do many promotional activities and we have plenty of stores where people purchase and companies, similar to us, help to sell. But, is the sales effect also growing? Should we always focus only on sales revenue, or should we build a brand? How do we stand in comparison with abroad?

BLOG: 10 tactics to stimulate impulsive purchases

BLOG: 10 tactics to stimulate impulsive purchases

At the time when people do more and more purchases online, impulsive in-store purchases are becoming increasingly important. They’re stimulated primarily by choosing the right products, placing them into the right place, or attracting attention of shoppers. Below, you can learn about 10 Shopify tips on how to increase their frequency and value. In these 10 tips, you can learn how

Case study Birell: How to cut a bicycle in halves?

Case study Birell: How to cut a bicycle in halves?

The client’s order was simple: create a permanent end cap for non-alcoholic refreshment Birell. It was supposed to resonate with the main elements of the product – focus on people, spending time outdoors, having fun with friends and a summer relax. Therefore, we created several different proposals which have gradually developed until we finally … cut a bicycle in halves. What made us to do this?

“Fragments” from POPAI PARIS

“Fragments” from POPAI PARIS

Popai Paris gives us great expectations each year, as we will see new technological procedures and design ideas. This year’s Popai took place at a very interesting place by the river, but there was very limited space, thus it could hold only exhibition showpieces unlike last year, where stands of producers were also displayed with a possibility to talk to them personally.

Interior of a store: what to focus on

Interior of a store: what to focus on

Creating the right atmosphere of a store is one of the key factors, which stimulate customers to purchase. It is important for shoppers to feel good already when they enter the store and to feel positive emotions. Customers p…

Shopping center like a sanctuary of consumption

Shopping center like a sanctuary of consumption

A well-dressed attractive girl walks along the sidewalk, half a step behind her is a less nice-looking and attractively dressed friend. The first one stopped in front of the proximity sensor before the open door of the larg…

What do clients often expect from P.O.S. solutions?

What do clients often expect from P.O.S. solutions?

The overall communication with customers at points-of-sales develops according to expectations of shoppers. Retailers are very well aware of this fact and that is why they reflect the knowledge about their customers into sp…

Retail Safari in Düsseldorf

Retail Safari in Düsseldorf

This year´s trip to Düsseldorf for inspiration showed possibilities how stores can become a pleasant part of customer´s leisure time.

As a part of our visit at the Trade Fair Euroshop in Düsseldorf we could not miss our tr…

Sensory shopping or how to catch into the net

Sensory shopping or how to catch into the net

When shopping, we perceive the environment and offered products using several senses. It is therefore advantageous to influence customers through more senses, but among other senses the eyesight, which is decisive when choo…

10 EFFECTIVE TIPS FOR BETTER POINTS-OF-SALE

10 EFFECTIVE TIPS FOR BETTER POINTS-OF-SALE

Emotional ties are crucial to excel in oversaturated retail environment. We offer you 10 tips how your points-of-sale can work better for the benefit of you and your customers.

1. Create well-arranged sections
Provide eyes…

Unplanned purchases and how to boost them

Unplanned purchases and how to boost them

You surely know the situation when you went to a store to buy few necessary things and finally bought twice as full shopping cart. Most likely the communication at points-of-sales largely influences us to buy unplanned item…

In-store in Shanghai and Peking

In-store in Shanghai and Peking

We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communication. This time, we headed for China. First we visited C-sta…

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