WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

DEER HEAD MODEL OR 3D PRINTING AS A NEW ELEMENT OF POS MATERIAL

DEER HEAD MODEL OR 3D PRINTING AS A NEW ELEMENT OF POS MATERIAL

In August, customers in Ahold stores could see an innovative display by DAGO using a new element of POS materials – 3D printing. Thus, we have created an original shop-in-shop, which at first glance captures the unique philosophy of the Jägermeister brand.

DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA

DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA

Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.

3 ROLES OF PERMANENT STORES AFTER COVID

3 ROLES OF PERMANENT STORES AFTER COVID

The ability to look authentic is a unique feature of permanent stores. This mechanism allows the brand to strengthen its credibility, to convince of the quality of its values it presents.

HOW TO EXCEL? BY COMBINING MATERIALS AND TECHNOLOGIES

HOW TO EXCEL? BY COMBINING MATERIALS AND TECHNOLOGIES

Big Shock! brings the music experience directly to stores 05.2021Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a...
The year 2021 will be completely different for POS

The year 2021 will be completely different for POS

Éro Shepherd goes crazy about Brit Meaty Jerky in stores 01.2021In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries...
Sell olive oils by means of ecology and nature

Sell olive oils by means of ecology and nature

“A diet based on a large amount of olive oil is beneficial to the human body.” It has been several years since this sentence spread throughout the world and olive oil experienced its boom. In stores, there was only one problem to solve – whether the oil is virgin, cold-pressed, or 100% natural.

Shelves as the most effective POP medium and a category management tool

Shelves as the most effective POP medium and a category management tool

We all know shelving systems. We can see them in every retail store for many years. It serves mainly as a carrier of products. The more shelves, the better. Each one has a different color, size, and overall dimensions. Some were purchased directly by the retailer and some were supplied free of charge by the supplier of the goods. During the business history of each store, a mixture of shelving systems has emerged, among which there is a slight mess.

Movement, light, and sound will play an important role

Movement, light, and sound will play an important role

The development of POP is very closely linked to the packaging materials market. Any product packaging is the basic key to the creation of POSM, from which the final graphic design, the selection of materials for the production part, and the subsequent implementation at the point of sale are derived.

Case study: How to handle the chaotic management of POS realizations?

Case study: How to handle the chaotic management of POS realizations?

Many entities are involved in the production and installation of POS materials. It involves many people on the part of a manufacturer, client, and seller. The larger the project, the more likely it is that the realization will not go smoothly. So how can we ensure that the management of each project is more efficient and transparent?

Retail after Coronavirus? More online activities and strong Christmas

Retail after Coronavirus? More online activities and strong Christmas

Precautions to prevent further spread of coronavirus are slowly being released. Life seems to be returning to normal. But it is already clear that the economic consequences of the crisis we have experienced in recent weeks will be long-lasting and will affect most sectors. How will Covid-19 affect the future of the retail environment?

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