Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality

The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.

A new winter edition that will give you wings: Red Bull with apple and fig flavours

Red Bull is back with a new seasonal edition of its energy drinks.

Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition

We won gold at POPAI AWARDS PARIS

The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action

It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.

The Dago agency took care of the unmissable entry of Natura into the Slovak market

To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.

An interview with Marek Končitík: “My biggest hobby is the company.”

Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.

Smile, please! GSK and Dago present the right dental care

A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.

Albert guides customers through the world of wines

Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.

I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit

Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.

BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores

This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.

Salute! You will find the best of Italy in one place

Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.

Successful campaign = set of more POSs!

Did you know that most purchasing decisions are made at the point of sale?

Tssst! Mattoni attracts attention to its novelties with its new POS

This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.

New POS Tullamore D.E.W. shows what Irish barbecue means

Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.

“Cirkulka” by Kofola reflects sustainability in the production of POS

Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.