On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded to the Pilsner Urquell Christmas pallet display in the Drinks Category, and the silver medal went to the Sensodyne Nourish shop-in-shops, in the Health and Medicines Category.
The activation of Pilsner Urquell is exceptional mainly due to the use of Holofan, which dominated the display, and the precise technological execution of the Jubilee Gate, one of the symbols of the brewery and an entry into the world of the legendary Pilsner lager. The display of Sensodyne Nourish attracted attention with its original shape of tooth and toothpaste. “We are very happy that in such a prestigious competition, where the best projects from all over Europe are being awarded, we managed to build on the successes of last year. It is valuable feedback for us that our realizations are truly top-notch both in terms of design and workmanship. We are also extremely pleased with the clients’ trust”, says Marek Končitík, the company’s Sales and Marketing Director. “I would like to thank the entire DAGO team. Each of the employees is crucial to our development and success, especially in these challenging times. We look forward to further challenges together”, he adds.
Pilsner Urquell display.
Your DAGO team