Analytically-creative visit of the points of purchase, with the client and our POP media specialists.
Our system DAGO CIS also includes a special tool called Retail Safari. It is an analytically-creative field visit, with participation of the client (marketing, trade marketing or sales specialist, or similar) and our POP media specialists (project and shopper-focused specialist, production engineer and designer).
The aim of the Retail Safari
- To take account of the client’s present in-store communication approach, with the aim of its optimisation and innovation
- Brainstorming of new in-store communication activities (new secondary placements, highlighting of some merchandise on the shelves, etc.)
- Upgrade of current and a proposal for new POP applications
Execution of the Retail Safari
Half a day, or a whole-day visit of selected retail environments, with particular focus on specific product categories or brands. Discussion about available options, revision of our own or the POP applications created by our competition, formulating a new assignment, based on the agreement of representatives of different departments of the client’s sales force. The assignment is then developed into specific proposals, based upon the tasks discussed during the field visit.