SK
Predictions for the Retail Market This Year, Published by the Global Association Shop! While these apply to the USA, they are also inspiring for us. The US retail sector is a few steps ahead, and trends emerging there often appear in Europe and the Czech market as well.
Support for Growth Will Require Extraordinary Creative Measures
Whether it’s dollar-driven purchases, cross-marketing partnerships, or other value propositions, 71% of top retailers say they will increase the number of promotional campaigns in 2024.
Seamless Retail Will Change the Definition of Shopping Enjoyment
Retailers and brands are currently enabling seamless shopping—anywhere, anytime, and anything—and reaching consumers with innovative tactics and breakthrough technologies.
Artificial Intelligence Will Enhance Retail Efficiency and Shopper Experiences
Generation Z particularly appreciates when retailers use AI to improve their shopping experience through personalized rewards/recommendations.
Shoppers Will Prefer What Is NOT in Their Products
The acceleration of the clean label trend in food in the USA prompted the passage of the Food Safety Law* in California in 2023, which will take effect in January 2027. (*This legislation prohibits the production, sale, or distribution of food containing four “potentially toxic chemical additives”—brominated vegetable oil, potassium bromate, propylparaben, or Red Dye 3.)
Retailers Will “Turn Up the Heat” to Attract Diners
In 2024, retailers, c-stores, and restaurants will compete for shoppers’ “stomachs,” further blurring the lines between foodservice and retail, as this also creates new growth opportunities for sales channels and meets changing customer demands.
Source of illustrative photo: StockSnap – Pixabay.
Translated using AI
