SK
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics – Permanent category.
World-Class Recognition for Top Retail Solutions
The Shop! Global Awards are organized by the Shop! Association, a global nonprofit trade organization focused on improving the retail environment and customer experience. It brings together more than 2,000 member companies worldwide and supports market development through leadership in research, design, manufacturing, and marketing. The Shop! Global Awards annually recognize the most outstanding achievements in in-store marketing and point-of-sale design. Only projects that have won national competitions in member countries are eligible to compete.
This year’s awards ceremony took place on April 9 in Charlotte, USA, as part of the Shop! MarketPlace trade fair. The expert jury evaluated over 90 submitted entries and selected winners across 23 main categories. Evaluation criteria included goals, their fulfillment, design elements, manufacturing process, and the longevity of the display.
“The winners of the Shop! Global Awards represent the absolute global elite – they set the standard for excellent and innovative approaches to in-store experience,” said Leo van de Polder, SMP, MaRC, Global Development Director at Shop! Association.
L’Oréal Virtual Mirror: A Revolution in Personalized Shopping
The key advantage of the award-winning L’Oréal Virtual Mirror solution lies in its direct interaction with the customer. It is a tool that brings the Skin Genius app directly onto the retail floor—using a smartphone and adjustable lighting to analyze the skin and recommend suitable skincare products. This integration of digital technology with POP media creates a unique shopping experience that pushes the boundaries of personalization in cosmetic retail.
“To compete with the best of the best—winners of national competitions from all over the world—in the highest global in-store communication contest is the ultimate industry challenge. There is no higher goal. Staying at the top of the market for 32 years, both locally and—as we can now see—globally, is a tremendous honor and a testament to the outstanding work of everyone involved. We thank especially those who make this journey possible. With joy, courage, and humility, we continue forward,” says Daniel Jesenský, Managing Partner at DAGO.
