SK
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals, clients, and creatives who evaluate originality, technical execution, sustainability, and effectiveness at the point of sale. This year we were proud to take part — and we’re bringing home two medals from the prestigious Paris event, which makes us truly happy!
Silver for Kinley Mixability in the category “Freestanding Permanent POS – Alcohol”
The display for Kinley Mixability was designed as a celebration of sophistication and elegance, reflecting the spirit Kinley brings to the world of premium mixed drinks. The aim was to create a stylish environment reminiscent of a bar experience, one that naturally captures attention and inspires exploration of the world of mixology. A key feature is the recipe light panel, which guides the customer toward specific ingredients needed for the suggested drink. The panel not only inspires but also uses lighting to indicate where each product is located within the display. Visually, it connects the taste experience with practical in-store navigation. Gold and black elements, backlighting, and clean lines underline the premium character of the display. It wasn’t just about effect — it was about creating an environment that conveys the Kinley brand essence and also supports impulse purchasing decisions.
Bronze for Birell Active shop-in-shop in the category “Beverage Displays Made from Cardboard”
With the new Birell Active line, we focused on bringing freshness, playfulness, and vitality directly to the sales floor. The hero variant of the display is the Pomelo & Grapefruit with caffeine flavor, which, thanks to its vivid color scheme, sets the tone for the entire design. The standout features are LED water tubes with bubbles, which attract attention and evoke a feeling of instant refreshment. These dynamic elements were complemented by a giant can, serving both as a branding element and a practical product stand. The overall visual, citrus motifs, and work with light and motion create a display that appeals to multiple senses at once. And just like the product itself – the Birell Active POP medium delivers refreshment with something “extra.”
Success in Paris confirms that Czech design keeps pace with Europe’s best
“Both award-winning projects showed that in the retail space today, it’s not just about displaying products, but about creating a branded experience that combines product, emotion, and a purchase impulse into one cohesive unit. In these cases, it’s not a question of whether to create an experience – that’s a given. The real challenge is to translate the brand’s values into the space in a way that inspires, surprises, and leaves an impression,” says Marek Končitík, Sales Director at Dago. “We’re proud that the Shop! Paris Awards 2025 jury, which annually honors the highest-quality European POS and POP solutions, recognized this very approach. We thank our clients for their trust and look forward to new challenges. Retail should be an experience. And we create it every day,” concludes Marek Končitík.
