SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create such idyll. Men may perceive it pleasant or neutral. But the idea of a family decorating Christmas tree together is positive for both, men as well as women. We should be aware that approximately 75 % of fast-moving-consumer-goods purchases in the Czech Republic are done by women. Thus the knowledge of their shopping behaviour is very helpful for producers and sellers. Let us insight into it briefly.
The fact that women generally behave more impulsively when shopping will probably not surprise you. It is quite probable that this relates to their higher emotional activity during the shopping process. Also they spend much more time in stores and normally walk through them more in detail compared to men. The situation is interesting when it comes to P.O.P. media – various displays and alike. Women notice them more but men shop more often from them. Men also often shop alone. But women more often shop with children. Men shop more quickly and their shopping carts are mostly filled a little less. We should ask if we are aware of these and other differences between men and women and reflect the knowledge about them when we create a shopping environment, communication activities and P.O.P. media. It might be useful to always ask whether the promotion mechanics, content and communication execution meaningfully interest also women even in the case of, for example, products intended for a male consumer as beer, shaving kit, etc.
