The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and the layout of the store aim to create a cosy impression inviting customers to visit it.
Nestlé wanted to make the store more attractive and at the same time to present its entire product portfolio. The complete remodelling of the company store was a very interesting task for us. It was necessary to create a neutral design that would appropriately support, arrange and also unify all exposed categories and brands of Nestlé. Despite its relatively small size, the store does not look cramped. The material combination of laminate with wood has sufficiently illuminated and aerated the space and made it more attractive.
We have created the entry shop window and entrance with the intent to evoke a premium atmosphere. Also the wooden logo of the company harmonizes with it. A dominant feature of the interior is a cash-desk counter connected to the coffee section. Around the perimeter of the store, there have been installed shelves with individual product categories. Within the store area, there are islands, in which visuals and content can be changed during the year according to the current Nestlé assortment. We have developed all the equipment, incl. the shelf system, tailored for the store. We paid a great attention to the ergonomics and focus on customers. The result is a modern interior that looks cosy and attracts for the first visit as well as for repeated purchase.
Your DAGO team