SK
From everyday meals to Valentine’s Day: two in-store strategies connecting ritual and impulse
February in Tesco hypermarkets belonged to the Coca-Cola brand through two distinctive in-store executions. While the Coca-Cola Zero Zero shop-in-shop focused on launching a new product and supporting the long-term Coke & Meal platform, the Valentine’s concept...
Felix as an experience on the sales floor: when emotions decide the purchase
Shop-in-shop Felix was created with a clear goal: to bring the brand’s key benefit to the sales floor – the fact that Felix is the number one choice that shoppers (and their cats) in the Slovak market have selected as their first option. This very insight became the...
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create such idyll. Men may perceive it pleasant or neutral. But the idea of a family decorating Christmas tree together is positive for both, men as well as women. We should be aware that approximately 75 % of fast-moving-consumer-goods purchases in the Czech Republic are done by women. Thus the knowledge of their shopping behaviour is very helpful for producers and sellers. Let us insight into it briefly.
The fact that women generally behave more impulsively when shopping will probably not surprise you. It is quite probable that this relates to their higher emotional activity during the shopping process. Also they spend much more time in stores and normally walk through them more in detail compared to men. The situation is interesting when it comes to P.O.P. media – various displays and alike. Women notice them more but men shop more often from them. Men also often shop alone. But women more often shop with children. Men shop more quickly and their shopping carts are mostly filled a little less. We should ask if we are aware of these and other differences between men and women and reflect the knowledge about them when we create a shopping environment, communication activities and P.O.P. media. It might be useful to always ask whether the promotion mechanics, content and communication execution meaningfully interest also women even in the case of, for example, products intended for a male consumer as beer, shaving kit, etc.
