A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....

BIG SHOCK! Dakar adrenaline

The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attracts to this competition.

The Dakar Rally is one of the most challenging races in the world, where crews reach the bottom of their strength. BIG SHOCK! Racing Team, whose long-term partner is the energy drink brand, reaches traditionally good results in the Dakar Rally. At the beginning of the year, BIG SHOCK! prepared a possibility for 10 winners to experience the Dakar ride on their own with the driver, Martin Macík junior, within the sales promotion. In addition to other marketing support of this action, the brand has prepared an original palette display with us for Globus, Albert and Terno supermarkets.

Its central element is a truck special which climbs onto a desert rock. We have made the whole racing special model from cardboard as most realistic as possible. The cabin is equipped with seats; windows are made of a clear foil. We believe that in the store environment, this application is not overlookable, and it is remarkable experience for shoppers to see it, which will be beneficial for the sales promotion as well as for the value of the BIG SHOCK! brand.

“We have great replies from our customers; their participation in the competition was high. We also have information from stores about the necessity to replenish goods to the display more often compared to our common palette applications. We assess the whole activity very positively,” says Davis Tlach, the Trade & Category Manager of the company Al-Namura, the manufacturer and distributor of the BIG SHOCK! brand.

Your DAGO team


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