The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting. The combination of black and red colours completes the atmosphere of the challenge that makes players to sit into a sport seat to the monitor.
This time, the HP brand tried to overcome the past practice of the demonstration play-table to create an in-store presentation of gaming products. “We are trying to evoke a gaming sensation and a competitive mood of customers that represents adrenaline and motivates them to try it. At the same time, we present a complete series of products in our offer on this occasion. We succeed to fulfil these goals according to responses from dealers and promoters,” said Stanislava Porubová, the HP Trading Marketing Manager.
The HP OMEN series includes a complete portfolio of hardware for players. These include laptops, desktops, monitors, headphones and more. Due to the scope of the offer and its gaming focus, we have created a complete gaming zone for HP, which allows trying the products and also matches the OMEN brand with its design and supports its image and style at the points-of-sales. The used geometric shapes together with the red lighting give the impression of temperament and attract players to try it. Our goal was to evoke a gaming atmosphere, present products and also promote their image and sales. And this extravagant realization helps to achieve this in the synergy with the great products and sales staff. We believe that on the basis of the positive results from the local market, this exposure could enter also the other markets in the region.
Your DAGO Team