Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through its visual identity change. We have prepared a display with a special shining 70m LED system that attracts attention of customers from afar.
The display for Metaxa of the Romy Cointreau brand is characterized by an emphasis on blue and white lighting. “Metaxa shifts from yellow to blue-and-white colour combination. The display was a great opportunity to contribute with this change to the image-building also thanks to the direct contact with customers as one of the important touchpoints with the brand,” says Lenka Adámková, the Brand Manager of Metaxa in Rémy Cointreau. The inspiration how to approach to the category was the 3D Jägermeister deer origami, belonging also to Rémy Cointreau, which won several Czech POPAI Awards last year including the first prize; and last week it was nominated for a winner of the strong category of beverages at the European POPAI Awards in Paris.
The display offers 3 variants of the product to shoppers. “We work more to provide premium characteristics and unify the portfolio. The most common is the 5-star variant, but we also give a space for discovering 7-star and 12-star variants, which could surprise customers a lot,” explains Lenka Adámková.
Metaxa is a synonym for sun and Greece. So the specifications of this project placed emphasis on working with light. We succeeded to interconnect the tradition with design also thanks to the 70-meter LED lighting. Together with the ground tint on Perspex making 3D effect and lacquered elements, there was used also a printed carpet instead of the ordinary floor stickers. That is how we highlighted the premium impression the client required and harmonizing with the brand.
In addition to the 2-palette display, there has been created also a 1-palette display to be able to satisfy all Globus stores. The 1-palette display has been designed also for the Metro store in Bratislava.
Your DAGO team