SK
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Tassimo Floor Displays for Kraft
For the sake of our client Kraft Foods, our company designed, produced and implemented luxury floor displays Tassimo on Czech market in November 2012. These POP stands serve to boost the sale of coffee machines Bosch and co…
Tullamore Dew POP for bars
By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this bra…
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have b…
Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create such idyll. Men may perceive it pleasant or neutral. But the idea of a family decorating Christmas tree together is positive for both, men as well as women. We should be aware that approximately 75 % of fast-moving-consumer-goods purchases in the Czech Republic are done by women. Thus the knowledge of their shopping behaviour is very helpful for producers and sellers. Let us insight into it briefly.
The fact that women generally behave more impulsively when shopping will probably not surprise you. It is quite probable that this relates to their higher emotional activity during the shopping process. Also they spend much more time in stores and normally walk through them more in detail compared to men. The situation is interesting when it comes to P.O.P. media – various displays and alike. Women notice them more but men shop more often from them. Men also often shop alone. But women more often shop with children. Men shop more quickly and their shopping carts are mostly filled a little less. We should ask if we are aware of these and other differences between men and women and reflect the knowledge about them when we create a shopping environment, communication activities and P.O.P. media. It might be useful to always ask whether the promotion mechanics, content and communication execution meaningfully interest also women even in the case of, for example, products intended for a male consumer as beer, shaving kit, etc.
