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The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

The deer origami from Jägermeister lures to the autumn atmosphere

For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains.
Together with the company Rémy Cointreau, we created a design for the autumn action of the brand Jägermeister, which we adapted to various sizes according to requirements of individual retail spaces. Its main dominant is a deer „origami“, made of specially bent boards, which evokes an atmosphere that suits to the brand within the scenography of the whole display.

The overall design is also underlined by artificial tree branches with leaves in the autumn colours. Everything is even more highlighted with the combination of orange and white LED light effects. „We wanted to build on the last year’s success, when we also used a deer model. The goal was to surprise customers with an original appearance and premium image, which we succeeded to fulfil,“ says František Beneš, the Trade Marketing Specialist Off Trade Rémy Cointreau. The display is intended for middle-age customers and influences on a communication shift from the emphasis on „freezing“ to the sense of rebellion and German perfection. However, we did not forget the proper serving: „The display includes a special freezer, from which customers may take bottles in the case when they need them „freezing“ for a party, for instance,“ adds František Beneš. We also used a wooden bark in flower-pots with artificial flowers. Its fragrance strengthens the autumn atmosphere and completes the impression of the connection with the nature the brand promotes. This diverse and in-detail processed realization also includes an illuminated niche with a 3D bottle. At the point-of-sales, the display is complemented with additional navigation elements, as for example sleeves for safety gates and floor stickers navigating customers to the pallet display.

Your DAGO team


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