Thanks for POPAI CE AWARDS 2016

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

POPAI Awards Paris – this year, we were successful again.

Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…

Pinterest bits

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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on

DAGO is superbrand of the year 2016

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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

Women and men: when women are shopping for men

Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…

Thanks for POPAI CE AWARDS 2016

On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeeded with six realizations. The award for an excellent realization won the Captain Morgan end cap created for our client Stock Plzeň-Božkov and took up the last year´s success, when the Captain Morgan boat won the absolute winner of the evening. We succeeded also in another category with Captain Morgan. The action Captain Morgan pallet island, wooden hand-made one-pallet display shaped as a boat, won the first place in the category of alcoholic beverages. Our other awarded project was a cardboard display of Somersby cider by Budějovický Budvar evoking the pleasant summer day atmosphere; it won the category of the best realization from cardboard.
In the category of food, the end cap of Vitana farmer´s soups as farmer´s stall full of flavours won the first place. This realization, thanks to which customers can feel as being at farmer´s market, had a task to support the launch of a new product line. In the category of soft drinks, there won the creative realization for Jupík by Kofola as an interactive cardboard train with diodes for kids allowing the smallest customers to become an engine-driver for a while. Another victory was succeeded with a promotable for closer shoppers acquaintance with vegetable fats Flora. The natural design in the form of a wooden and laminated stall succeeded in the category of prototypes.

In this year´s Central European round, there competed 107 realizations in nineteen categories. We greatly appreciate the victories and awards of our six realizations and also we are glad that we had the opportunity to work on these projects and to contribute, together with our clients, to better environment of points of sales.

Your DAGO team

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