The Captain Morgan Boat has dominated at POPAI CE AWARDS

Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has triumphed with four awards including the absolute victory. And our permanent display Carnilove and the Jacobs promo point won other awards.

The Captain Morgan Boat won  awards for the best material and technical innovation, creativity and also became the absolute winner in the category “Sales Promotion Means” and the absolute winner of the evening, as it scored the most points from the registered exhibits. It is a project, which is different with its long-term focus and emphasis on the most possible presentation of the brand. This shows the emphasis on materials, primarily wood, and also the pursuit of a high-quality design of details. The mobile bar is integrated onto the chassis approved for operation on public roads, and it was designed for use on smaller and medium-size events where such tool was missing so far. Among others, it is equipped with a special lighting system, cooling equipment, sound system from Bos and retractable awning over the handling area. “We were creating the Captain Morgan boat for several months with the client. As the brand works also with hot drinks, consumers may look forward to it also during winter months,” says Miroslav Obrátil, the Project Manager of our company, who managed this unique project. According to information from the client, customers as well as organizers of different events are very interested in the mobile bar.

Another obtained award was for the permanent display for the brand of food for dogs and cats Carnilove that we designed and produced for the Czech brand VAFO, which won in the category “House ware, home accessories, hobby”. Dog and cat food produced on a natural basis is presented in a display made mainly of solid wood and supplemented with real stones, grass and 3D element of wolf, which is a central element of the brand visual presentation.

Our third awarded project is the promo point Jacobs for its excellent realization. The coffee market is very dynamic and the trend is to give customers a pleasant experience. In hypermarkets, Jacobs pursues this object using a promotion point, where consumers can shop as well as taste products or learn more about coffee preparation. The point is made of high-quality materials and gives a premium impression. The modular concept allows adapting the point flexibly to a specific area. These points are open and airy, encourage to visit and evoke a comfort feeling.

This year´s Central European round of the POPAI contest had a high quality with many great realizations. That is also the reason why we highly appreciate the award. And the winning projects represent very good start for the European round in Paris and also for contest with global competitors in Las Vegas.

We thank for being able to work on the projects and contribute in creation of better points of sale together with our clients.

Your DAGO team

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