The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
Thanks for POPAI CE AWARDS 2016
In the category of food, the end cap of Vitana farmer´s soups as farmer´s stall full of flavours won the first place. This realization, thanks to which customers can feel as being at farmer´s market, had a task to support the launch of a new product line. In the category of soft drinks, there won the creative realization for Jupík by Kofola as an interactive cardboard train with diodes for kids allowing the smallest customers to become an engine-driver for a while. Another victory was succeeded with a promotable for closer shoppers acquaintance with vegetable fats Flora. The natural design in the form of a wooden and laminated stall succeeded in the category of prototypes.
In this year´s Central European round, there competed 107 realizations in nineteen categories. We greatly appreciate the victories and awards of our six realizations and also we are glad that we had the opportunity to work on these projects and to contribute, together with our clients, to better environment of points of sales.
Your DAGO team