Fanta drinks are betting on Halloween

Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...


The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

Thanks for POPAI CE AWARDS 2016

On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeeded with six realizations. The award for an excellent realization won the Captain Morgan end cap created for our client Stock Plzeň-Božkov and took up the last year´s success, when the Captain Morgan boat won the absolute winner of the evening. We succeeded also in another category with Captain Morgan. The action Captain Morgan pallet island, wooden hand-made one-pallet display shaped as a boat, won the first place in the category of alcoholic beverages. Our other awarded project was a cardboard display of Somersby cider by Budějovický Budvar evoking the pleasant summer day atmosphere; it won the category of the best realization from cardboard.
In the category of food, the end cap of Vitana farmer´s soups as farmer´s stall full of flavours won the first place. This realization, thanks to which customers can feel as being at farmer´s market, had a task to support the launch of a new product line. In the category of soft drinks, there won the creative realization for Jupík by Kofola as an interactive cardboard train with diodes for kids allowing the smallest customers to become an engine-driver for a while. Another victory was succeeded with a promotable for closer shoppers acquaintance with vegetable fats Flora. The natural design in the form of a wooden and laminated stall succeeded in the category of prototypes.

In this year´s Central European round, there competed 107 realizations in nineteen categories. We greatly appreciate the victories and awards of our six realizations and also we are glad that we had the opportunity to work on these projects and to contribute, together with our clients, to better environment of points of sales.

Your DAGO team

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