SK
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Introduction into the mixology in a MAKRO store
The task was to create a luxury display that will adequately represent the brands for the client portfolio and motivate customers for shopping or at least inspire them to mix a drink at home just themselves. The concept of the place where shoppers can print out a recipe having all necessary ingredients at hand has already been tested within the realization in the Letňany shopping mall. “The Makro clientele buys mainly for business, therefore, the software and offered recipes are different. They are more challenging and multi-component to inspire barmen. However, the display is still interesting also for end consumers,” says Miroslav Obrátil, the Project Manager of our company.
The display design evokes the bar atmosphere with contribution of lights, central panel faced with artificial stone or cocktail glasses hanging at the top. When interacting with the touch screen, customers are surrounded with backlit bottles from the Brown-Forman portfolio including whiskey, rum, tequila and soft drinks. After selecting one recipe, it is possible to print it out directly at the display or send it by e-mail to a customer. “A useful output of the smart display software is also statistics about the most popular cocktails,” adds Tomáš Ptáček from Brown-Forman Czechia. The previous feedback is very positive. Now, Brown-Forman Czechia plans other activities to promote the smart display and also intends to use image LCD screen within its upper part to the current promotions.
The smart display did not escape the attention of the portal Mistoprodeje.cz, which awarded it the TOP prize for an in-store realization of January 2016. “Clear, sophisticated, inviting to taste. This approach elevates shopping to be an experience. Its design helps to build a high value of the exposed brands,” Alexandr Stojčev, the Group Account Director of the company Momentum Czech Republic, assessed the victorious realization.
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