SK
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets. Among other things, the activation aims to raise awareness of the new campaign called “Life is funny when you have money”.
Semtex’s campaign focuses on the target group 18-30 years of age, as well as the shop-in-shop, which is at first glance bursting with Semtex energy. The bold motto of the campaign – Life is funny when you have money – is also reflected in the display, which aims to immediately impress the customer. It will attract attention not only with its distinctive colour, which distinguishes it from similar advertisements but also with a unique promotion with virtual reality, which always takes place from Thursday to Sunday directly in the shop-in-shop.
Distinctive colours and combinations of materials
Semtex and Dago bet on a simple and distinctive colour combination of black and yellow – a combination that consumers already know from cans of this energy drink. The display aims to reach new consumers, increase awareness of the Semtex brand and raise the visibility of the competition. It entices customers to buy Semtex drinks and participate in the competition for tangible and attractive financial prizes. In terms of materials, Dago once again bet on a combination of several types of base materials. “For the most part, the display is mainly made of cardboard, but it is also supplemented with a few plastic highlights. Our goal is to combine materials appropriately so that we achieve the best result at the point of sale and produce a so-called eye-catcher for our clients that no one will simply miss,” adds Marek Končitík, the Commercial Director at Dago.
Fridge with chilled drinks and virtual reality
Shop-in-shops offer a large stock of Semtex cans, which will be available both on the display and in the refrigerator, which is also part of the POS. The above-life-size can of Semtex will certainly interest and attract passing customers, as well as the floor sticker that completes the whole unit. The LCD monitor communicates the ongoing campaign on the spot and, on selected days, it will also offer the opportunity to experience virtual reality. Accompanied and explained by the hostesses, customers can try one of today’s most popular virtual realities called Beat Saber.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
