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Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
The premium equipment consists of many elements. There are trays, sideboards, menu stands with saltcellars and pepper-pots and interior lighting.
It also includes outdoor light signs and especially fast-assembly fence fields for outside seating. “The previous design was outdated and did not match the current identity of our brand, and in addition, we lacked some items, such as hanging banners. Therefore, we needed to come up with a comprehensive series of elements that will practically serve restaurant keepers and attract consumers with a simple and fresh look,” explains Tereza Tošnarová, the Channel Development Specialist from Coca-Cola HBC Czech Republic.
Like in a real garden
Each element has a simple, clean design, functionality and practicality. Also the preparation of the set had to meet the requirements for sustainable development. It is made mainly of wood and other natural materials. Plastic was used minimally.
We tried to make the set to attract not only restaurant guests, but also could be used comfortably by the restaurant keepers themselves. This is reflected, for example, in the menu of holders, which, thanks to the fixtures and spice boxes, make cleaning easier and faster after each customer. The outside seating can also be easily manipulated and adjusted as needed.
We placed emphasis on fence fields. We wanted everyone who sat at a table in the restaurant to feel like being in a real garden. That’s why we chose mostly natural materials, such as wood, chalk paint and metal.
The fences can also be decorated with flower boxes, which would underline the impression of a real garden even more. “First, we made several variants together and gradually modified them. In the end, the final form was created, which best met our requirement for functionality and clean design. It will definitely attract the attention of passers-by,” adds Tereza Tošnarová.
With the new restaurant equipment, Coca-Cola primarily wants to support the perception of its brand and support sales. “In the HORECA environment, we want to be perceived as a strong partner for a business that is constantly coming up with innovations. The high visibility of restaurants, guaranteed by this premium series, leads to higher sales of activated goods at a specific establishment,” says Tereza Tošnarová.
We have produced the new equipment in thousands of pieces and it is gradually appearing in premium restaurants in the Czech Republic and Slovakia. We designed the whole set, especially the outside seatings and outdoor banners, so that it would be placed in busy places where it would be noticed by the most people. Typically, these are squares, for example.
We made the set as permanent, so visitors in Czech and Slovak gastronomic companies could see it for a long time. “With individual items, we also managed to address premises where they usually do not accept branded materials, which we perceive as a big plus. And the fence fields, which work as a modular system, are being appreciated by restaurant keepers mainly because we are able to assemble the outside seating into almost any shape and adapt it to the terrain and layout needs of the particular location,” concludes Tereza Tošnarová.
Your DAGO team