Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
The premium equipment consists of many elements. There are trays, sideboards, menu stands with saltcellars and pepper-pots and interior lighting.
It also includes outdoor light signs and especially fast-assembly fence fields for outside seating. “The previous design was outdated and did not match the current identity of our brand, and in addition, we lacked some items, such as hanging banners. Therefore, we needed to come up with a comprehensive series of elements that will practically serve restaurant keepers and attract consumers with a simple and fresh look,” explains Tereza Tošnarová, the Channel Development Specialist from Coca-Cola HBC Czech Republic.
Like in a real garden
Each element has a simple, clean design, functionality and practicality. Also the preparation of the set had to meet the requirements for sustainable development. It is made mainly of wood and other natural materials. Plastic was used minimally.
We tried to make the set to attract not only restaurant guests, but also could be used comfortably by the restaurant keepers themselves. This is reflected, for example, in the menu of holders, which, thanks to the fixtures and spice boxes, make cleaning easier and faster after each customer. The outside seating can also be easily manipulated and adjusted as needed.
We placed emphasis on fence fields. We wanted everyone who sat at a table in the restaurant to feel like being in a real garden. That’s why we chose mostly natural materials, such as wood, chalk paint and metal.
The fences can also be decorated with flower boxes, which would underline the impression of a real garden even more. “First, we made several variants together and gradually modified them. In the end, the final form was created, which best met our requirement for functionality and clean design. It will definitely attract the attention of passers-by,” adds Tereza Tošnarová.
With the new restaurant equipment, Coca-Cola primarily wants to support the perception of its brand and support sales. “In the HORECA environment, we want to be perceived as a strong partner for a business that is constantly coming up with innovations. The high visibility of restaurants, guaranteed by this premium series, leads to higher sales of activated goods at a specific establishment,” says Tereza Tošnarová.
We have produced the new equipment in thousands of pieces and it is gradually appearing in premium restaurants in the Czech Republic and Slovakia. We designed the whole set, especially the outside seatings and outdoor banners, so that it would be placed in busy places where it would be noticed by the most people. Typically, these are squares, for example.
We made the set as permanent, so visitors in Czech and Slovak gastronomic companies could see it for a long time. “With individual items, we also managed to address premises where they usually do not accept branded materials, which we perceive as a big plus. And the fence fields, which work as a modular system, are being appreciated by restaurant keepers mainly because we are able to assemble the outside seating into almost any shape and adapt it to the terrain and layout needs of the particular location,” concludes Tereza Tošnarová.
Your DAGO team