Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Natura water flows through Globus stores
The two-pallet and four-pallet island targets people who are interested in a healthy lifestyle. “This includes athletes, families with children, seniors, and travellers. These are people who, in today’s hectic times, lack a certain naturalness and contact with nature. Through Natura water, we try to compensate them for these shortcomings and
return them to harmony with the outside world,” says Martin Zelený, the Channel Development Manager from Coca-Cola HBC, which includes the brand Natura.
Passers-by will immediately notice an imitation of the river, which flows through two rocks made of cardboard. This suggests that the water springs in the Adršpach-Teplice rocks, where it gets its crystal purity.
The fountain is being accompanied by the reproduced sound of a waterfall and a bubble generator, which underlines the customer’s impression of the transparency of the water. Technically, it was the most demanding part, which we managed to solve with the help of a glass container and a pump located next to it, which ensures the water cycle.
Emphasis on real and natural elements
To ensure that the customer sees the connection of the promoted water with the rocks, forests, and clean air that the Adršpach region abounds in, we had to find a suitable connection with the real world and transfer it to the store.
Therefore, we placed a real, live conifer in the middle of the display, which perfectly illustrates the environment. We deliberately sunk it directly into the stand to evoke the size and height of the rocks that surround it.
The Natura pallet island offers both half-litre bottles and bottles with a sports cap and even whole cartons. It will satisfy the demand of everyone who came to buy bottled water. The goods are displayed on a pallet island surrounded by branded cardboard so that the customer has better access to them.
Connection with multiple channels
The display fits into the overall concept of an extensive campaign by which Natura seeks to raise awareness of its bottled water. In addition to point-of-sale support, trailers also appear on television, at cinemas, outdoors, and on the Internet.
It follows well this communication and brings elements that customers may know from elsewhere directly to the sales area. “There is an interconnection of over-line and under-line communication, which is crucial when building brand awareness,” adds Martin Zelený.
The permanent Natura display attracts shoppers in the Globus chains throughout this autumn. There were produced totally 15 displays.
Your Dago Team