A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....

Éro Shepherd goes crazy about Brit Meaty Jerky in stores

In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.

“Our goal was to draw attention to the important attributes of Brit Meaty Jerky, which – as one of the few – is being produced in the EU, in high quality and according to European standards, using the unusual in-store communication typical for us,” Milan Rytíř, Trade & Export Marketing Manager VAFO Prague, explains the idea of the concept and adds: “Traditionally, we used a colleague’s dog as the main star, this time a Belgian shepherd named Éro, who accurately represents the product claim ‘crazy about meat’.“

The display should support impulse purchases and increase sales of snacks in general. VAFO is a European leading manufacturer of premium pet food, distributing its products to more than 75 countries, and most of them will see this new display.

“Whenever we prepare POS or POP material, we are very happy to test it directly in our showroom. We quickly get feedback from many colleagues from all our departments and we can evaluate the primary response of customers. Even in the case of the new display for jerky, their reactions were great,“ praises Milan Rytíř.

Our designers aimed to show the joy and eagerness of a dog that sees a new snack. “The exhibition consists of a wooden body and plastic 3D elements. We placed the greatest emphasis on an insanely happy dog longing for jerky and information about individual flavors in combination with meat. Finally, we slightly refreshed the whole idea and lightened it with artificial lawn and flowers,” explains Markéta Čichovská, our Project Manager.


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