The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
Red Bull is back with a new seasonal edition of its energy drinks.
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
“Our goal was to draw attention to the important attributes of Brit Meaty Jerky, which – as one of the few – is being produced in the EU, in high quality and according to European standards, using the unusual in-store communication typical for us,” Milan Rytíř, Trade & Export Marketing Manager VAFO Prague, explains the idea of the concept and adds: “Traditionally, we used a colleague’s dog as the main star, this time a Belgian shepherd named Éro, who accurately represents the product claim ‘crazy about meat’.“
The display should support impulse purchases and increase sales of snacks in general. VAFO is a European leading manufacturer of premium pet food, distributing its products to more than 75 countries, and most of them will see this new display.
“Whenever we prepare POS or POP material, we are very happy to test it directly in our showroom. We quickly get feedback from many colleagues from all our departments and we can evaluate the primary response of customers. Even in the case of the new display for jerky, their reactions were great,“ praises Milan Rytíř.
Our designers aimed to show the joy and eagerness of a dog that sees a new snack. “The exhibition consists of a wooden body and plastic 3D elements. We placed the greatest emphasis on an insanely happy dog longing for jerky and information about individual flavors in combination with meat. Finally, we slightly refreshed the whole idea and lightened it with artificial lawn and flowers,” explains Markéta Čichovská, our Project Manager.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY