SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Nestlé, which sells JOJO candies in the Czech Republic, took this opportunity to test which of the POS elements works better. “We were looking for a way to attract shoppers in the most attractive way possible. That’s why we decided for a more traditional type of display with a charming plush toy and a more modern one with an innovative hologram,” explains Anna Růžičková from Nestlé, who is in charge of this project.
After placing the pallet displays, it turned out that both ways were the right choice. “Children stop by the plush parrot to stroke it. The hologram, in turn, visually attracts the attention of children as well as their parents,” describes Anna Růžičková.
The plush toy and holographic projection will also attract attention
The hero of both exhibits is a macaw parrot. People know him from TV commercials and other POS materials prepared for the in-store promotion over the last two years.
The first type of pallet island is dominated by a 70cm plush macaw, which we worked out to the smallest detail. At the bottom of the shelf, the appetite for candies is being stimulated by a colored whipping. It also occurs in the second type of display with a hologram, which is a visually attractive and modern POS element that will be noticed by almost all passers-by.
The holographic panel surprises by playing a commercial video spot with the parrot. We have also provided it with 3D hanging elements and a light logo that further increase the visual attractiveness of the pallet display.
Pallet islands were made in the number of several dozen pieces. They are intended exclusively for Albert chain stores. “From the first day of installation in stores, sales representatives report great satisfaction to us. Also, given the positive reactions of customers, I can say that the displays meet our expectations. We are also waiting for sales results and the results of our research, how such an attractive display will affect shopping behavior in stores,” concludes Anna Růžičková. Following the customers’ feedback, it was well appreciated by experts, too. In the POP STAR competition of the Mistoprodeje.cz portal, it won 1st place and became the realization of the month.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
