It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
With this shop-in-shop, Becherovka aims primarily at foreign tourists. “The target group includes all foreign visitors who want to take something traditional and authentic from the Czech Republic. A gift that they can share with their friends and so share experiences from visiting the Czech Republic. In addition to bottles, we also offer a large selection of gift packages with branded items, such as glasses and cups. Another target group includes Czech tourists who travel abroad and forgot to pack a Czech souvenir in a suitcase as a gift,” explains Kateřina Kleslová, the Export Brand Manager for Becherovka from the company Jan Becher Pernod Ricard.
Passers-by will smell the fragrance of herbs
The shop-in-shop design has been ingeniously conceived. We focused it mainly on the sense perception of shoppers. As we know that customers shop using all their senses.
If they come into direct interaction with the goods being sold, they are more likely to put it into their basket. We have worked with this fact in all aspects. We equipped the shop-in-shop with glass balls and carafes with dried plants, shoppers could smell, and taste the mixtures of herbs from which Becherovka drinks are being prepared.
Together with Becherovka, we tried to reflect the information about the fact that it is a purely 100% natural product into the design of the shop-in-shop. This builds on the brand’s identity, captures its essence and helps it stand out from the competition. “We used natural materials and plants for that. There are also attractive details, such as the experience spot, where customers of the store can get to know Becherovka better,” says Kateřina Kleslová.
In the shop-in-shop, customers also have a tablet at their disposal, which will provide them with all important information not only about Becherovka, but also about all products from the Jan Becher Pernod Ricard portfolio.
It is essential that we constantly bring innovations and the latest trends to point-of-sale support. We need to keep up with digital technologies. That is why we have placed a tablet onto the shop-in-shop, thanks to which passengers can get acquainted with the offer of promoted goods in all world languages.
Strict safety regulations were not a problem
The entire shop-in-shop, which consists of two smaller islands and a main wall, is decorated with various decorative elements, such as hanging flowers, climbing plants, backlights or framed posters, which create a premium impression.
When designing the display, we also took into account the safety regulations that are typical for airport areas. We have therefore made sure that each part of the display fully complies with these regulations. A supporting pole literally stood in our way, so we finally incorporated it into the whole concept. “Promotion in similar places is always a big challenge, due to the way products are presented and the choice of building materials,” says Kateřina Kleslová.
The shop-in-shop will be standing in the Lagardere Travel Retail store at Prague’s Ruzyne Airport for a long time. Sales support continues despite the smaller number of passengers who pass by the display due to the current situation.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY