The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

Albert guides customers through the world of wines

Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.

Five gold medals from POPAI Awards

This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.

The shop-in-shop for Becherovka, which presents its portfolio to passengers at Prague Airport, won the gold medal in the category of store design. It targets the customer’s senses, thanks to the jars with herbs that are used in the production of the famous alcoholic beverage and to which shoppers can smell.

In the prototype category, the end cap for Cappy juices succeeded. It attracts passers-by at stores with classic materials, stylish lighting, and real food, which better evokes the impression of a real breakfast.

Among the alcoholic beverages, there was a two-pallet display presenting the novelties of Božkov Republica – Božkov Republica Espresso and Božkov Republica Vodka. The two-pallet display brings shoppers to the bar environment. It is made mainly of plastic and decorated with real elements, such as jute bags with real coffee-beans, serving plates, or mocha pots with porcelain cups.

The display for the Carnilove True Fresh dog titbits won two awards. It succeeded in the category of “pet food” and as the best material innovation. The whole construction of the display is made of wood-fiber raw boards. This gives a strong natural effect, on which great emphasis was placed during this implementation. A courageous element was also the machining of metal parts, which intentionally appear rusty.

The display with the Oral B toothbrush of the iO series, dominated by a large model of this modern life-size hygienic aid with bathroom elements to complete the atmosphere, won the award for an excellent realization.

The POPAI Central Europe Awards competition is organized by the Central European office of POPAI CE. It aims to support the field of point-of-sale marketing and the latest trends in in-store advertising, in which it sees an effective communication medium closest to the buyer.

You can find the overview of all our projects and implementations registered for this year’s competition in this catalogue.

Your Dago Team 

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