Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
The shop-in-shop for Becherovka, which presents its portfolio to passengers at Prague Airport, won the gold medal in the category of store design. It targets the customer’s senses, thanks to the jars with herbs that are used in the production of the famous alcoholic beverage and to which shoppers can smell.
In the prototype category, the end cap for Cappy juices succeeded. It attracts passers-by at stores with classic materials, stylish lighting, and real food, which better evokes the impression of a real breakfast.
Among the alcoholic beverages, there was a two-pallet display presenting the novelties of Božkov Republica – Božkov Republica Espresso and Božkov Republica Vodka. The two-pallet display brings shoppers to the bar environment. It is made mainly of plastic and decorated with real elements, such as jute bags with real coffee-beans, serving plates, or mocha pots with porcelain cups.
The display for the Carnilove True Fresh dog titbits won two awards. It succeeded in the category of “pet food” and as the best material innovation. The whole construction of the display is made of wood-fiber raw boards. This gives a strong natural effect, on which great emphasis was placed during this implementation. A courageous element was also the machining of metal parts, which intentionally appear rusty.
The display with the Oral B toothbrush of the iO series, dominated by a large model of this modern life-size hygienic aid with bathroom elements to complete the atmosphere, won the award for an excellent realization.
The POPAI Central Europe Awards competition is organized by the Central European office of POPAI CE. It aims to support the field of point-of-sale marketing and the latest trends in in-store advertising, in which it sees an effective communication medium closest to the buyer.
You can find the overview of all our projects and implementations registered for this year’s competition in this catalogue.
Your Dago Team