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Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality

The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets. Among other things, the activation aims to raise awareness of the new campaign called “Life is funny when you have money”.

Semtex’s campaign focuses on the target group 18-30 years of age, as well as the shop-in-shop, which is at first glance bursting with Semtex energy. The bold motto of the campaign – Life is funny when you have money – is also reflected in the display, which aims to immediately impress the customer. It will attract attention not only with its distinctive colour, which distinguishes it from similar advertisements but also with a unique promotion with virtual reality, which always takes place from Thursday to Sunday directly in the shop-in-shop.

Distinctive colours and combinations of materials

Semtex and Dago bet on a simple and distinctive colour combination of black and yellow – a combination that consumers already know from cans of this energy drink. The display aims to reach new consumers, increase awareness of the Semtex brand and raise the visibility of the competition. It entices customers to buy Semtex drinks and participate in the competition for tangible and attractive financial prizes. In terms of materials, Dago once again bet on a combination of several types of base materials. “For the most part, the display is mainly made of cardboard, but it is also supplemented with a few plastic highlights. Our goal is to combine materials appropriately so that we achieve the best result at the point of sale and produce a so-called eye-catcher for our clients that no one will simply miss,” adds Marek Končitík, the Commercial Director at Dago.

Fridge with chilled drinks and virtual reality

Shop-in-shops offer a large stock of Semtex cans, which will be available both on the display and in the refrigerator, which is also part of the POS. The above-life-size can of Semtex will certainly interest and attract passing customers, as well as the floor sticker that completes the whole unit. The LCD monitor communicates the ongoing campaign on the spot and, on selected days, it will also offer the opportunity to experience virtual reality. Accompanied and explained by the hostesses, customers can try one of today’s most popular virtual realities called Beat Saber.

Your team Dago


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