SK
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.« Nejnovější«...1112131415...20...»» Nejstarší
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Nestlé, which sells JOJO candies in the Czech Republic, took this opportunity to test which of the POS elements works better. “We were looking for a way to attract shoppers in the most attractive way possible. That’s why we decided for a more traditional type of display with a charming plush toy and a more modern one with an innovative hologram,” explains Anna Růžičková from Nestlé, who is in charge of this project.
After placing the pallet displays, it turned out that both ways were the right choice. “Children stop by the plush parrot to stroke it. The hologram, in turn, visually attracts the attention of children as well as their parents,” describes Anna Růžičková.
The plush toy and holographic projection will also attract attention
The hero of both exhibits is a macaw parrot. People know him from TV commercials and other POS materials prepared for the in-store promotion over the last two years.
The first type of pallet island is dominated by a 70cm plush macaw, which we worked out to the smallest detail. At the bottom of the shelf, the appetite for candies is being stimulated by a colored whipping. It also occurs in the second type of display with a hologram, which is a visually attractive and modern POS element that will be noticed by almost all passers-by.
The holographic panel surprises by playing a commercial video spot with the parrot. We have also provided it with 3D hanging elements and a light logo that further increase the visual attractiveness of the pallet display.
Pallet islands were made in the number of several dozen pieces. They are intended exclusively for Albert chain stores. “From the first day of installation in stores, sales representatives report great satisfaction to us. Also, given the positive reactions of customers, I can say that the displays meet our expectations. We are also waiting for sales results and the results of our research, how such an attractive display will affect shopping behavior in stores,” concludes Anna Růžičková. Following the customers’ feedback, it was well appreciated by experts, too. In the POP STAR competition of the Mistoprodeje.cz portal, it won 1st place and became the realization of the month.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
