SK
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through its visual identity change. We have prepared a display with a special shining 70m LED system that attracts attention of customers from afar.
The display for Metaxa of the Romy Cointreau brand is characterized by an emphasis on blue and white lighting. “Metaxa shifts from yellow to blue-and-white colour combination. The display was a great opportunity to contribute with this change to the image-building also thanks to the direct contact with customers as one of the important touchpoints with the brand,” says Lenka Adámková, the Brand Manager of Metaxa in Rémy Cointreau. The inspiration how to approach to the category was the 3D Jägermeister deer origami, belonging also to Rémy Cointreau, which won several Czech POPAI Awards last year including the first prize; and last week it was nominated for a winner of the strong category of beverages at the European POPAI Awards in Paris.
The display offers 3 variants of the product to shoppers. “We work more to provide premium characteristics and unify the portfolio. The most common is the 5-star variant, but we also give a space for discovering 7-star and 12-star variants, which could surprise customers a lot,” explains Lenka Adámková.
Metaxa is a synonym for sun and Greece. So the specifications of this project placed emphasis on working with light. We succeeded to interconnect the tradition with design also thanks to the 70-meter LED lighting. Together with the ground tint on Perspex making 3D effect and lacquered elements, there was used also a printed carpet instead of the ordinary floor stickers. That is how we highlighted the premium impression the client required and harmonizing with the brand.
In addition to the 2-palette display, there has been created also a 1-palette display to be able to satisfy all Globus stores. The 1-palette display has been designed also for the Metro store in Bratislava.
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