How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.
We chose cardboard as the main material for the production. The display has been designed into dark brown tones. Its dominant is a wood-imitating cardboard barrel which is the most visible element of the display, and so it refers to the whiskey ageing after its distillation. The overall composition thus underlines the authenticity of the product. It is interesting that the barrel leaves production completely assembled.
The final appearance of the display maximally reflects the improved key visual. Rémy Cointreau is trying to draw attention to the softness of the whiskey, which is so important for Tullamore D.E.W.
The central part of the display is movable, so it can be adapted to the needs of a particular store. As a result, the island looks well placed both within the area and as a part of already existing pallet displays.
In addition to Tesco CZ and SK, there are being prepared also installations in Globus stores. There will be additional cardboard displays with the same visual.
Your DAGO team