Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we realized for the operator within our previous three-year cooperation. The new permanent shop-in-shop (SIS) offers to customers more friendly and more comfortable environment for negotiations with clients at a permanent place thanks to its modern design. Its space gives also an added value within the overall hypermarket environment. According to results of the new concept, there is a plan that the operator will realize other SISs in other locations.

The main intention was to get the brand closer to more people. “Being another contact point for customers and sales promotion, the new shop-in-shop is also a place for various events,” explained Radek Turcani, the Head of Operation Manager Tesco Mobile. There was also made a Christmas video spot with Pavel Cejnar, the Ambassador of the brand, in the new SIS.
When creating the project, we used the corporate identity, to which we matched elements as for example the carpet, seats and lights and an overall colour tuning. The sales space arose on 100 m2 during just one night and we modified it to make customers to feel good.
Tesco Mobile considers continuing with the same concept of contact points also in other locations. “If our customers will often visit our shop-in-shop and like the concept, we will consider expanding other contact points, which will have a similar layout as in Letnany in the case of a suitable location,” added Radek Turcani.
Your DAGO team

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