A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

We take away eight awards from POPAI Awards 2023, including one gold!

This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we realized for the operator within our previous three-year cooperation. The new permanent shop-in-shop (SIS) offers to customers more friendly and more comfortable environment for negotiations with clients at a permanent place thanks to its modern design. Its space gives also an added value within the overall hypermarket environment. According to results of the new concept, there is a plan that the operator will realize other SISs in other locations.

The main intention was to get the brand closer to more people. “Being another contact point for customers and sales promotion, the new shop-in-shop is also a place for various events,” explained Radek Turcani, the Head of Operation Manager Tesco Mobile. There was also made a Christmas video spot with Pavel Cejnar, the Ambassador of the brand, in the new SIS.
When creating the project, we used the corporate identity, to which we matched elements as for example the carpet, seats and lights and an overall colour tuning. The sales space arose on 100 m2 during just one night and we modified it to make customers to feel good.
Tesco Mobile considers continuing with the same concept of contact points also in other locations. “If our customers will often visit our shop-in-shop and like the concept, we will consider expanding other contact points, which will have a similar layout as in Letnany in the case of a suitable location,” added Radek Turcani.
Your DAGO team

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