This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
Last year, we recorded a 40% increase in turnover in cardboard projects.
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot realization has been designed according to results of a year-long research. We created the design and made the realization. Other stores within the COOP chain will follow.
The aim of the project was to improve the shopping environment within the beverages section. “We know from researches that the faster and more easily the shoppers orient, the more satisfied they are, and this consequently reflects in the volume of their purchases,” said Josef Kroulík, the Off trade Sales Manager of Budějovický Budvar, a national enterprise. The place of the pilot realization is Terno store in České Budějovice due to its position in the region and sold assortment. A year-long marketing research has preceded the rearrangement of the category. Its goal was to find out the details of consumers´ behaviour in the category, their preferences as to the visual appearance of the environment and contained elements. Kofola, which is a significant player in the segment of non-alcoholic beverages, became a partner in this segment. “The coopreation on the project with the participation of Budějovický Budvar was mutually very beneficial. “I appreciate, for example, that there were designed cap ends, which could hold both palettes and well-done design expositions of products in the top section. As a complex, it moves qualitatively to a completely different level,” said Jana Riegerová, the Trade Marketing Manager Senior of Kofola ČeskoSlovensko a.s.
We used existing shelves and neutralized them as to their design with wooden decoration, light-coloured in the non-alcoholic section and dark-coloured in the beer section. End caps draw attention to individual categories. They serve as premium end caps and improve knowledge and value of presented brands. Top parts of end caps and shelves were brightened using illuminated visuals of a total length of 100 meters. Motives of visuals in the non-alcoholic category represent visuals associated with a kind of beverage, for example sparkling or non-sparkling water. For beers, there are visualized people drinking this beverage evoking emotions of the traditional moment when drinking beer in a pub. The beer section also includes a design snack-bar, where customers can refresh themselves or use the space to have a rest. So far we do not know influence on sales, but we already perceive the project as successful. Detailed research, which led to the project, gives us sufficient confidence that we proceed in the right direction and this is proved also by first responses of shoppers and store personnel. Another argument for similar projects is the influence of sales environment on building brands which is perceived by significant brands, as Budvar and Kofola.
Your DAGO team