The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a creative and original solution.
The expert jury was attracted primarily by the original ship’s structure anchored by pallets in wood colours. The structure was made of characteristic black elements processed by a specially developed process of charring, wire-brushing and staining. This makes an impression of a sea-beaten wood.
Four-palette display was placed in selected stores of the Globus chain. Customers are being attracted also by the characteristic figure of a Captain with helm and red pulsing light. The whole construction is smoothened with its rounded centre with a red roof.
The project, that we have created using original materials and technologies, has already previously won significant prizes. Lastly, we won the absolute winner prize and many other prizes in November at POPAI Awards. We would like to thank the jury, but mainly to our client who has enabled us to work on this project.
The news about the announcement of the competition’s results available on Místoprodeje.cz website.
Your DAGO Team