DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
The new software will reduce order processing times by up to three quarters

Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores. That is why we started to develop our own software, which will bring all the production attributes together and make it easier to everyone involved in preparations of individual orders – clients, suppliers and our internal teams.
After the development phase, which lasted for one and a half year, we are now testing the new software. And so far, we have been very successful with it. It turns out that a unified project management facilitates work for us as well as for our customers.
The system constantly transfers all actual data to clients and their business representatives – data about all their displays, where they are located, detailed information about each store, installation plan and so on. If it is found that there is something wrong with any product, they can report the problem using the software and take a photo of its current status using a mobile phone or tablet and upload the image into a cloud.
The time necessary to complete a project rapidly shortens
The system reports the need for ordering appropriate items on time according to warehouse stock and budget and related expenses. It can also accept an order from an information system of a client. So this reduces downtime, which otherwise normally occurs and also the burden of all participating elements because the system automates many activities throughout the implementation process. Stores with installed products are displayed on a map for better clarity; of course it is possible to generate reports and schemes. With regards to data collection in stores, the number and type of monitored P.O.P. media displays in each store is always clear. Thus there is no need for a classic stocktaking, which is now continual. For easier orientation, the products can be filtered according to locality, material, store type, sales representatives and other parameters. Sales representatives and installation technicians have an access to the system available all the time and they can view actual data in certain location using GPS. They should also update information on the spot.
While previously, for example, the placement of three thousand large checkout zones took two or three years, with the new system we can do it in six months. The big advantage is the absolute overview of the installed materials, which enables also repair management and inspection.
10 clients have been participating in the testing and their feedback is very positive. They consider the acceleration of the whole order processing to be the main advantage. Clients have an overview of everything important and approve particular steps just on-line. We see the future in the industry in the closer integration of our comprehensive services with client needs and we are glad that we can already participate in the realization of this vision.
Marek Koncitik and Your DAGO team
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