How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
In the category of non-alcoholic beverages, our Captain Morgan boat, which was placed in Globus stores, has advanced to the finals. It attracts attention mainly thanks to its unusual height, premium wooden construction and the dominant captain figure. We are very pleased that after the last year’s success in the Czech Republic, this display also won a good place among foreign competitors.
Two of our realizations made for Kofola are promising “white-hopes”. The expert jury was attracted by the campaign with robot Charles promoting new flavours. The second successful realization for Kofola progressing to finals is a luxury pallet island combining Four Roses whiskey and Royal Crown Cola.
The end cap for M&M candies is going to win at least the third position, too. It attracts attention especially with its wittily-looking mascots and above-life size chocolate bars.
The interactive Oral-B shop-in-shop for PROCTER & GAMBLE won the fifth nomination. It has a special system which detects the excessive distance of displayed products on time without any physical connection. It is also interesting that the display monitors interactions with customers providing data for sales analysis.
Every award we win demonstrates that our endeavour to create high-quality solutions focused on customers make sense. We would like to thank all our clients who give us the opportunity to work on these interesting projects!
Your DAGO team