Our Captain Morgan boat won the prestigious Shop! Global Awards

The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.

We brought two gold medals from POPAI Euro Awards 2019

We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.

Baby food Hami is being sold in Hamleys by the windmill

In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.

The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.

Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

In the category of non-alcoholic beverages, our Captain Morgan boat, which was placed in Globus stores, has advanced to the finals. It attracts attention mainly thanks to its unusual height, premium wooden construction and the dominant captain figure. We are very pleased that after the last year’s success in the Czech Republic, this display also won a good place among foreign competitors.

Two of our realizations made for Kofola are promising “white-hopes”. The expert jury was attracted by the campaign with robot Charles promoting new flavours. The second successful realization for Kofola progressing to finals is a luxury pallet island combining Four Roses whiskey and Royal Crown Cola.

The end cap for M&M candies is going to win at least the third position, too. It attracts attention especially with its wittily-looking mascots and above-life size chocolate bars.

The interactive Oral-B shop-in-shop for PROCTER & GAMBLE won the fifth nomination. It has a special system which detects the excessive distance of displayed products on time without any physical connection. It is also interesting that the display monitors interactions with customers providing data for sales analysis.

Every award we win demonstrates that our endeavour to create high-quality solutions focused on customers make sense. We would like to thank all our clients who give us the opportunity to work on these interesting projects!

Your DAGO team

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