Fanta drinks are betting on Halloween

Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...

We won gold at POPAI AWARDS PARIS

The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

In the category of non-alcoholic beverages, our Captain Morgan boat, which was placed in Globus stores, has advanced to the finals. It attracts attention mainly thanks to its unusual height, premium wooden construction and the dominant captain figure. We are very pleased that after the last year’s success in the Czech Republic, this display also won a good place among foreign competitors.

Two of our realizations made for Kofola are promising “white-hopes”. The expert jury was attracted by the campaign with robot Charles promoting new flavours. The second successful realization for Kofola progressing to finals is a luxury pallet island combining Four Roses whiskey and Royal Crown Cola.

The end cap for M&M candies is going to win at least the third position, too. It attracts attention especially with its wittily-looking mascots and above-life size chocolate bars.

The interactive Oral-B shop-in-shop for PROCTER & GAMBLE won the fifth nomination. It has a special system which detects the excessive distance of displayed products on time without any physical connection. It is also interesting that the display monitors interactions with customers providing data for sales analysis.

Every award we win demonstrates that our endeavour to create high-quality solutions focused on customers make sense. We would like to thank all our clients who give us the opportunity to work on these interesting projects!

Your DAGO team

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