SK
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
Introduction into the mixology in a MAKRO store
The task was to create a luxury display that will adequately represent the brands for the client portfolio and motivate customers for shopping or at least inspire them to mix a drink at home just themselves. The concept of the place where shoppers can print out a recipe having all necessary ingredients at hand has already been tested within the realization in the Letňany shopping mall. “The Makro clientele buys mainly for business, therefore, the software and offered recipes are different. They are more challenging and multi-component to inspire barmen. However, the display is still interesting also for end consumers,” says Miroslav Obrátil, the Project Manager of our company.
The display design evokes the bar atmosphere with contribution of lights, central panel faced with artificial stone or cocktail glasses hanging at the top. When interacting with the touch screen, customers are surrounded with backlit bottles from the Brown-Forman portfolio including whiskey, rum, tequila and soft drinks. After selecting one recipe, it is possible to print it out directly at the display or send it by e-mail to a customer. “A useful output of the smart display software is also statistics about the most popular cocktails,” adds Tomáš Ptáček from Brown-Forman Czechia. The previous feedback is very positive. Now, Brown-Forman Czechia plans other activities to promote the smart display and also intends to use image LCD screen within its upper part to the current promotions.
The smart display did not escape the attention of the portal Mistoprodeje.cz, which awarded it the TOP prize for an in-store realization of January 2016. “Clear, sophisticated, inviting to taste. This approach elevates shopping to be an experience. Its design helps to build a high value of the exposed brands,” Alexandr Stojčev, the Group Account Director of the company Momentum Czech Republic, assessed the victorious realization.
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