SK
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the company Samsung Electronics has launched a new premium line of refrigerators and washing machines into the Czech and Slovak market. Within the expansion of available sales channels, Samsung has started collaboration with the kitchen studio Sykora to provide all interested parties with a selection of top quality domestic appliances in one place, where they plan forms of their kitchens and households. Newly, customers can sit by the exhibited products for a while and study in detail the appliances situated on raised platforms, one of which even rotates. Besides our company, also the agency Cheil took part in the creative conception, production and implementation of the entire P.O.P. application.
The exhibition gives impression of a modern art gallery and tempts visitors of the Sykora studio showroom in Prague – Harfa to purchase. „We came up with a modern high-tech design which well represents exclusivity of the Samsung brand as well as the elegant conception of the surroundings,” Jakub Vetrovec, Leader of Retail Experience of projects of the Cheil agency, describes the visual aspect of the P.O.P. medium.
The new exhibition, however, does not attract attention only thanks to its timeless design. „We have situated the refrigerators and washing machines on a raised platform, lit them up and took advantage of the motion effect which naturally attracts attention and allows viewing the great products from all sides in one place. Because the exhibited washing machines are rotating all the time,” says Bo-Hyun Choi, the Designer of the Cheil agency.
Sitting island as in a gallery
Also the selected material matches with the futuristic design. The special platforms are made of MDF material with a high gloss lacquered surface which highlights the premium character of the exhibited products. The exhibition includes also LCD monitors complementing the high-tech image of the entire exhibition and also provides information about the exhibited products.
The final conception also incorporates a sitting island facing the refrigerators and washing machines. So that customers of the showroom have the opportunity to read more about the Samsung products in provided brochures and especially view the exhibition as a whole. „In this case, it is really rather a sort of modern art mini-gallery than a common P.O.P. application. It is actually a kind of domestic Samsung art gallery,” Marek Koncitik, the Commercial Director of our company which produced and installed the entire project, says his impressions at the conclusion.
Newly you can see project video via our Youtube channel :
Your DAGO team
