SK
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
These realizations and many others can be found o…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the company Samsung Electronics has launched a new premium line of refrigerators and washing machines into the Czech and Slovak market. Within the expansion of available sales channels, Samsung has started collaboration with the kitchen studio Sykora to provide all interested parties with a selection of top quality domestic appliances in one place, where they plan forms of their kitchens and households. Newly, customers can sit by the exhibited products for a while and study in detail the appliances situated on raised platforms, one of which even rotates. Besides our company, also the agency Cheil took part in the creative conception, production and implementation of the entire P.O.P. application.
The exhibition gives impression of a modern art gallery and tempts visitors of the Sykora studio showroom in Prague – Harfa to purchase. „We came up with a modern high-tech design which well represents exclusivity of the Samsung brand as well as the elegant conception of the surroundings,” Jakub Vetrovec, Leader of Retail Experience of projects of the Cheil agency, describes the visual aspect of the P.O.P. medium.
The new exhibition, however, does not attract attention only thanks to its timeless design. „We have situated the refrigerators and washing machines on a raised platform, lit them up and took advantage of the motion effect which naturally attracts attention and allows viewing the great products from all sides in one place. Because the exhibited washing machines are rotating all the time,” says Bo-Hyun Choi, the Designer of the Cheil agency.
Sitting island as in a gallery
Also the selected material matches with the futuristic design. The special platforms are made of MDF material with a high gloss lacquered surface which highlights the premium character of the exhibited products. The exhibition includes also LCD monitors complementing the high-tech image of the entire exhibition and also provides information about the exhibited products.
The final conception also incorporates a sitting island facing the refrigerators and washing machines. So that customers of the showroom have the opportunity to read more about the Samsung products in provided brochures and especially view the exhibition as a whole. „In this case, it is really rather a sort of modern art mini-gallery than a common P.O.P. application. It is actually a kind of domestic Samsung art gallery,” Marek Koncitik, the Commercial Director of our company which produced and installed the entire project, says his impressions at the conclusion.
Newly you can see project video via our Youtube channel :
Your DAGO team
