Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable

Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly. Come and see what functional and sustainable POP looks like in practice.
You know AkzoNobel. Even though you may not realize it, you come across the results of their work every day, no matter where you go. Its portfolio includes colours and other paints of the Dulux, Hammerite, Xyladecor, Luxol, and Supralux brands.
One display, repeated use
From the original intention to produce ordinary metal displays for the presentation of goods, we were able to make something more. “In the past, we had several types of metal displays made for different brands, but over time, the displays began to accumulate in stock. Therefore, it was decided to suspend the production of other displays and focus on their repeated use,” explains Pavel Hrnčíř, the Trade Marketing Manager from AkzoNobel Coatings CZ.
An investment that will pay off
In Dago, for the third year in a row, we have been regularly refurbishing and rebranding the displays to suit the communication of one selected brand from the AkzoNobel product family.
These displays are mostly used to present novelties. “In the past, cardboard displays were produced every year and usually lasted only one season. That’s why we decided to invest more money in the production of metal displays, which we will use repeatedly,” explains Pavel Hrnčíř and adds: “There are three main reasons why we approached this concept:
- Displays with paints are usually seasonal and almost all displays return to the warehouse after the season. In the event that we continue to produce new and new displays in addition to the novelties we present almost every year, we would not have to put them in stock in a short time.
- The metal construction of the displays allows their repeated use. This saves considerable production costs because the costs of rebranding them are about a third of the costs of production of complete metal displays.
- Dago’s flexibility allows us to prepare the same branding for different shapes of metal displays, which gives us the opportunity for unified communication in stores. ”
Annual maintenance
Thus, the originally simple displays undergo complete maintenance every year, during which they change their coat to present new and new products to passing customers. The classic metal construction is complemented by elements made of durable cardboard and plastic, which can be easily replaced. These days, you can find unique displays in large hobby markets, such as OBI.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY