SK
From everyday meals to Valentine’s Day: two in-store strategies connecting ritual and impulse
February in Tesco hypermarkets belonged to the Coca-Cola brand through two distinctive in-store executions. While the Coca-Cola Zero Zero shop-in-shop focused on launching a new product and supporting the long-term Coke & Meal platform, the Valentine’s concept...
Felix as an experience on the sales floor: when emotions decide the purchase
Shop-in-shop Felix was created with a clear goal: to bring the brand’s key benefit to the sales floor – the fact that Felix is the number one choice that shoppers (and their cats) in the Slovak market have selected as their first option. This very insight became the...
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Our victory in POPAI AWARDS 2014
Awards from POPAI AWARDS 2014
The winner of the category Food, the best material and technical innovation, award for creativity and the absolute winner of POPAI AWARDS 2014. So the Milka end cap, we have realized for Mondelez, won the maximum number of awards at this year´s AWARDS of the association POPAI. “The jury was perhaps impressed by the interconnection of all the senses within the communication with buyers. The end cap is well visible and you can caress a plush head of the Milka cow installed on it. Moreover, the plush head calls your attention to do so, as it moos at passers-by thanks to the motion sensor,” Marek Končitík, our Business Manager, describes the winning P.O.P. application.
These awards acknowledge that DAGO goes the right direction
We won other five awards within particular announced categories. The jury was most impressed by P.O.P. media designed and installed to increase sales of bottles of Jägermeister, Fernet Stock and Becher from Carlsbad and cosmetic products of the company Nivea.
“We deeply appreciate all the awards. We are glad to see in practice and within competitions that our CIS (Complex In-store Solution) approach really helps to increase revenue and also creates better points of sales and brings added value to customers in the form of shopping experience,” Martin Vorel, our Executive Director, adds to this year´s success in this competition.
Thanks to all our clients that gave us the chance to work on projects together and to confirm meaningfull contribution to improved point of purchase.
Your DAGO team
