SK
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Our victory in POPAI AWARDS 2014
Awards from POPAI AWARDS 2014
The winner of the category Food, the best material and technical innovation, award for creativity and the absolute winner of POPAI AWARDS 2014. So the Milka end cap, we have realized for Mondelez, won the maximum number of awards at this year´s AWARDS of the association POPAI. “The jury was perhaps impressed by the interconnection of all the senses within the communication with buyers. The end cap is well visible and you can caress a plush head of the Milka cow installed on it. Moreover, the plush head calls your attention to do so, as it moos at passers-by thanks to the motion sensor,” Marek Končitík, our Business Manager, describes the winning P.O.P. application.
These awards acknowledge that DAGO goes the right direction
We won other five awards within particular announced categories. The jury was most impressed by P.O.P. media designed and installed to increase sales of bottles of Jägermeister, Fernet Stock and Becher from Carlsbad and cosmetic products of the company Nivea.
“We deeply appreciate all the awards. We are glad to see in practice and within competitions that our CIS (Complex In-store Solution) approach really helps to increase revenue and also creates better points of sales and brings added value to customers in the form of shopping experience,” Martin Vorel, our Executive Director, adds to this year´s success in this competition.
Thanks to all our clients that gave us the chance to work on projects together and to confirm meaningfull contribution to improved point of purchase.
Your DAGO team
