We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Czech World of Grilling 2

The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Interspar stores. The complex creativity, production and installation in stores were up to us.
Highly visible and significant promo-spot, where you can buy anything you may need for grilling with your friends – meat, spices, Camembert-type cheese, beer or chips. That is the result of a co-operation of several Czech brands that have already started complete preparations of the Czech World of Grilling project since the beginning of the year. After processing graphic proposals, development and production in our company, we were able to install a final version of this P.O.P. application into selected stores early in July.
Across Categories
During the implementation of the thematic spots, the company Groupe Bongrain has again united Czech producers with portfolios associated with grilling. „The aim of the campaign is to simplify maximally preparations for summer grilling to shoppers so that they find everything they need within one thematic promo-spot.,” Michal Vrbka, Category&Trade Marketing Manager of the company Groupe Bongrain, explains the intention of the Czech World of Grilling.
In addition to the products of his company, shoppers will find products of Pilsner Urquell, Vitana, Intersnack or La Lorraine within the “World of Grilling”. Thus this application is an example of a “cross category” project. Because there is a synergic connection of several brands that create an added value for customers, thereby increasing the commercial potential of the particular brands.
As grilling under the pergola
In addition to its practicality, the whole promo-spot will attract also visually. „It is visible from all sides and thanks to its attractive design, it attracts attention of customers. Graphics is based on the atmosphere under the pergola and using real wood and imitation of live coal and grilled delicacies, it inspires customers to impulsive shopping by reminding them a pleasant experience,” said Michal Sůlovec, the Project Manager of our company.
And also reactions of satisfied customers agree with him. „Already during the first week of the campaign, we received only positive reactions of shoppers, who are glad that they can get preparations for their weekend grilling in one place. They also welcome that we inspire them with interesting recipes as a part of the display,” added Michal Sůlovec.
The whole concept of the Czech Grilling follows on the last year´s project with the same name, which increased sales of grilling products by installing pallet islands with them. According to the measurements of the Central European Association POPAI, sale of, for example, Camembert-type cheese “Sedlcansky Hermelin” increased by 137 % only with POP media support, in combination with price discount sales arised over 1000%.
Your DAGO team