On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
Red Bull is back with a new seasonal edition of its energy drinks.
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Interspar stores. The complex creativity, production and installation in stores were up to us.
Highly visible and significant promo-spot, where you can buy anything you may need for grilling with your friends – meat, spices, Camembert-type cheese, beer or chips. That is the result of a co-operation of several Czech brands that have already started complete preparations of the Czech World of Grilling project since the beginning of the year. After processing graphic proposals, development and production in our company, we were able to install a final version of this P.O.P. application into selected stores early in July.
During the implementation of the thematic spots, the company Groupe Bongrain has again united Czech producers with portfolios associated with grilling. „The aim of the campaign is to simplify maximally preparations for summer grilling to shoppers so that they find everything they need within one thematic promo-spot.,” Michal Vrbka, Category&Trade Marketing Manager of the company Groupe Bongrain, explains the intention of the Czech World of Grilling.
In addition to the products of his company, shoppers will find products of Pilsner Urquell, Vitana, Intersnack or La Lorraine within the “World of Grilling”. Thus this application is an example of a “cross category” project. Because there is a synergic connection of several brands that create an added value for customers, thereby increasing the commercial potential of the particular brands.
As grilling under the pergola
In addition to its practicality, the whole promo-spot will attract also visually. „It is visible from all sides and thanks to its attractive design, it attracts attention of customers. Graphics is based on the atmosphere under the pergola and using real wood and imitation of live coal and grilled delicacies, it inspires customers to impulsive shopping by reminding them a pleasant experience,” said Michal Sůlovec, the Project Manager of our company.
And also reactions of satisfied customers agree with him. „Already during the first week of the campaign, we received only positive reactions of shoppers, who are glad that they can get preparations for their weekend grilling in one place. They also welcome that we inspire them with interesting recipes as a part of the display,” added Michal Sůlovec.
The whole concept of the Czech Grilling follows on the last year´s project with the same name, which increased sales of grilling products by installing pallet islands with them. According to the measurements of the Central European Association POPAI, sale of, for example, Camembert-type cheese “Sedlcansky Hermelin” increased by 137 % only with POP media support, in combination with price discount sales arised over 1000%.
Your DAGO team