The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting displays with a possibility of simple re-branding and changes of lighting effects.
Visitors may see the new P.O.P. application in Travel Free stores in Strážné, Bohemian Forest. The main selling article of these stores are not individual boxes, but whole cartons of cigarettes.
Playing with colours by few clicks on a controller
„The goal was to attract customers at first sight and we put emphasis on creating atmosphere and original, premium and arranged image,” explains Alena Šlechtová, Project Manager of DAGO.
New cigarette displays take into account the rules of customer decision-making process and practicality. They offer a wide possibility for a change and attract customers from afar thanks to significant LED lighting. A major positive aspect of the whole application is a simple re-branding of displays that can be achieved also by using RGB LED effect. „By using remote control, it is possible simply to select a colour of each lighting effect or set a time loop with periodically changing colours,” Mrs. Šlechtová explains the principle.
„By this installation, we want to offer to foreign tourists in our country a high standard of buying our products. Visibility, orderliness and clarity in a store is the key factor when choosing from the offered assortment,” said Robert Bieda, Trade Marketing Manager of Imperial Tobacco, based on his experience.
Your Dago Team