The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the actual transformation of the Alza showroom in Holesovice (Prague) and, in co-operation with us, it decided to create completely new shop-in-shop, which will be in harmony with the recently introduced Acer brand book. We traditionally created its design and performed the complete project realization.
„The main demand on the new application was to increase awareness of our company as a producer of premium products. So we put emphasis on sufficient presentation of all products,”Vít Urban, Business Unit Head of Professional Products CZ/SK of the company Acer, described a principle of the task.
The own world lures to try Acer products
DAGO Agency designed a spacious image shop-in-shop that catches attention with its specific gloss white surface, 3D elements in Acer green colour, including illuminated logo, and simple pure lines of the used furniture. „So we have created a small Acer world in the showroom attracting customers to enter it and not to be afraid to try various technological novelties,” Marek Končitík, Commercial and Marketing Director of our company, presents the resulting application.
So customers can comfortably try the latest touch tablets, laptops with detachable screen, smart phones or high-performance gaming computers, which are well-arranged into particular sections. „For greater interest in displayed products, we have placed a large multimedia screen, which clearly presents individual products,” concluded Marek Končitík.
Have a nice early autumn, your Dago Team.