POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
Orkla Foods Czech Republic and Slovakia and DAGO present creative shop-in-shops for the “golden heritage” – the traditional Májka pâté.
Hamé has been the main partner of Czech biathlon since 2013, which is the most-watched winter skiing sport in the Czech Republic. In connection with the upcoming Biathlon World Championship, which will be hosted by Nové Město na Moravě in the first half of February,...
Christmas Recap: How We Brought the Christmas Season to Life in Stores
This year's Christmas recap will be about the drinks that Czechs love. We supported all the brands in various stores with unique and striking displays. Take a look at them... Traditional "Santa" Coca-Cola Christmas is here, Christmas is here. Most of you probably...
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Top Class Shop in Shop Becherovka

Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last minute. With the new P.O.P. installations designed, produced and installed by our company, bottles of Carlsbad Becherovka represent such a product more often. Just the shop-in-shops that have been put into service attract passers-by to visit a shop and stimulate their willingness to buy the unique Czech liqueur through their image appearance and attractive visual merchandising.
“We wanted to offer more significant buying experience to airport visitors and also support sales of our liqueurs and complementary products,” Marek Grabovský, the Calsbad Becherovka Brand Manager, explains the intention of the new installation.
The most successful shop has achieved 103% increase of selling JBKB products.
“The products themselves have become the key elements of the whole installation. It is also easy to manipulate with bottles of liqueurs and they are also clearly sorted according to particular kinds in all six selected Aelia shops,” says Michal Sůlovec, our Project Manager.
The superior visual merchandising brought its results. In the shop by the departure gate D, sales increased by 103 % after installing the shop-in-shop. “The overall increase in all six shops is approximately 38 %,” specifies Jindřich Černý from the company Aelia.
But this time, creative and shopper centric concept was not the only challenge for us, there was also the installation itself. At the airport, there must be followed strict safety conditions. “Therefore, we performed the installation within an extremely short time with a team of about 30 people. We have realised the largest installation in a large shop in three days and during the following three day, we managed to equip the remaining five shops. Everything was time-consuming, because we had to carry most of the material manually over long distances,” Michal Sůlovec from the company DAGO recalls the conditions.
Shop-in-shops capture an attention already from the outside, while attracting to traditional elements associated with Becherovka.
The result is a comprehensive P.O.P. application, which can attract passers-by from the outside already. It attracts customers to a shop mainly by its visual attractiveness by using conspicuous and contrasting colour combination, spotlighted media and shelves, 360° visibility or special spot on LCD monitors.
“The whole installation has a premium appearance and so it communicates well and supports the company´s brand. At the same time it looks traditional and highlights the known elements associated with Becherovka – herbs, spices, unique bottle shape and history of this liqueur,” Marek Grabovský from Calsbad Becherovka concludes our story.
Your DAGO Team