In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
Red Bull is back with a new seasonal edition of its energy drinks.
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at first sight. From a far, the shop-in-shop excels with its colourfulness, but more closely your attention will be attracted especially by above-life-size 3D mock-ups of candies, which will then attract more senses. As these are structured and soft as the real candies, they will urge shoppers to touch them.
Nowadays, the candy world works only in Slovakia. „We expect especially highlighting JOJO candies in shopping shelves with confectionery and subsequent increase in sales of confectionery of this brand,” said Juraj Michajlov, Trade Marketing Channel Manager Confectionery for the Czech Republic and Slovak Republic of the company Nestlé Česká republika s.r.o.
LDC display plays candy spots
What this shop-in-shop can really do is to disturb customers from their shopping routine. Not just thanks to its above mentioned playfulness and colourfulness, but mainly by its LED lighting that highlights the products and also the JOJO logo. Also the rear mirror wall reflecting colour-distinctive candy bags make it easier to catch attention.
So which other part of this In-store application helps to sales promotions? It is also the built-in LCD display playing various spots for specific kinds of candies. An important area of the shop-in-shop is also an action zone where latest novelties can be placed. The whole application can be modified for various sizes of packages thanks to its height-adjustable brackets with hooks.
We wish a great rest of summer, Your DAGO team.