SK
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-phone´s offer in a store is much faster than before. Thanks to them, customers can notice top products from a mobile-phone´s offer from afar.
Our company, already for the second time, embarked on a comprehensive solution of a product category in stores with electronics, and in a co-operation with Electroworld, we have designed, produced and installed sales lighting walls for mobile phones.
Electroworld´s customers could see an interesting POP solution already in Čestlice, but installation is now being done in other twenty stores throughout the Czech Republic.
Clarity, simplicity and the possibility of rapid changes
What is so special on these lighting walls? First, it is the clarity and simplicity providing customers with a clear view of a mobile-phone´s assortment by a concrete brand and maximally supporting their orientation within a various assortment of mobile phones. This also follows the overall strategy of the concept of Electroworld´s sales space. Secondly, the panels feature a flexible manipulation. Electroworld employees can easily change their appearance using a remote controller.
So with several clicks, it is possible to set a colour of the panel and an electronic 3D logo of a given brand easily. „If an exhibition area is not big enough due to a store offer change, you can simply attach another part of the wall. The entire installation works on the flexible puzzle principle similar to Lego,” Marek Končitík, Sales and Marketing Director of our Company, highlights the advantages of the lighting walls.
The best products of exhibited brands remain highlighted
Installation also does not restrict customers anyhow as they can try out different mobiles and “touch” them as they are commonly used to. Active interaction with real functional products increases the possibility of buying them. The third advantage, aiming at sales promotion of given brands´ products, is highlighting the best products of a given producer in action lighted boxes. „We consult the selection of top products with producers. Most often these are the latest phones in our offer,” says Michal Navrátil, Manager of the Telecommunication Division of Electroworld. For our customers, this approach facilitates their orientation and decision making process.
With their complexity, the lighting walls for mobile phones build on an experience with the previous successful POP application of our company. For example, the last year´s solution for photo-video category in the same stores, or the international project of promo tables for Canon cameras, for which we won the main award in the promo-display´s category at last year´s POPAI Awards.
Your Dago team
